About // Portfolio // UX Insights

Michelle Jackson-Blackwell



Content Designer. Certified UX Writer. Certified Usability Analyst. Interaction Designer.

I design with words.
I simplify the complex.
I love what I do.




UX Insights


What's a writer with a UX in front?

By M. Jackson-Blackwell


Courses / Books / Articles

There's always something new to learn




Courses I've Taken   


UX Writing & Content Design


Systems Thinking for UX Content

AI in Content Design

Designing Intuitive UI

The Brand Voice Lab

Elevating Product Experience with Tone

The Power of Storytelling in UX

UX Writing Fundamentals

The Microcopy Course

Content Testing and Research



UX Design & Product Strategy


Design for Persuasion, Emotion, and Trust

UX Management Strategy

Product Management

Design Thinking

Accessibility Design

Information Vizualization: Dashboard Design

Mobile UX Design

HTML5 and CSS3








UX Research






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Books On My Bookshelf   


UX Writing & Content Design


Strategic Content Design

Leading Content Design

Writing is Designing: Words and UX

Design is Storytelling

Microcopy: The Complete Guide

Strategic Writing for UX

The Business of UX Writing



UX Design & Product Strategy


Articulating Design Decisions

100 Things Every Designer Needs to Know About People

Simple and Usable

Don't Make Me Think

Designing for Emotion

UX Strategy: Innovative Products People Want






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UX Roles

Based on an image from UX Collective


Source: Which of the million UX roles suits you best? (UX Collective)






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Interesting Articles



UX Writing & Content Design
   


Building consumer trust in the age of Generative AI

... "The use of GenAI to power LLMs also raises copyright concerns. Bots typically scrape the internet for content and this means they often use copyrighted and protected works without permission."(Forbes)


Why simple is smart

... "Smart people respect simple language not because simple words are easy, but because expressing interesting ideas in small words takes a lot of work." (The Atlantic)


Why growth design is the future of UX


UX Writing as a growth-engine

... "Better copy leads to more revenue."


Content design for user onboarding

... "(B = MAP) Behavior = Motiviation, Ability, Prompt"


Best Figma plugins for writers


UX Writing is an integral factor for business growth


The future of UX writing and content design

... "UX writing and content design both belong to the broader field of product design." (UX Design Institute)



UX Strategy & Design Thinking
   


The state of UX in 2025


Why diverse teams are smarter

... "In recent years a body of research has revealed another, more nuanced benefit of workplace diversity: nonhomogenous teams are simply smarter. Working with people who are different from you may challenge your brain to overcome its stale ways of thinking and sharpen its performance." (Harvard Business Review)


UX Myths

... "Build your product based on evidence, not false beliefs."


The business value of design

... "Companies that effectively incorporate good design have higher revenue growth and higher returns to shareholders." (McKinsey & Company)


Interaction design is more than user flows and clicks


Diverse teams feel less comfortable and perform better

... "In numerous studies, diversity -- both inherent (e.g., race, gender) and acquired (experience, cultural background) -- is associated with business success." (Harvard Business Review)


Why UX design is a strategic business tool


Why your org needs an innovation ecosystem

... "If leaders want to build a sustainable growth engine for the company, they need to create the right conditions for the best ideas to get picked up." (Harvard Business Review)


Why diversity matters

... "A 2015 McKinsey report on 366 public companies found that those in the top quartile for ethnic and racial diversity in management were 35% more likely to have financial returns above their industry mean, and those in the top quartile for gender diversity were 15% more likely to have returns above the industry mean." (McKinsey & Company)



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