The state of UX in 2025
Why diverse teams are smarter
... "In recent years a body of research has revealed another, more nuanced benefit of workplace diversity: nonhomogenous teams are simply smarter. Working with people who are different from you may challenge your brain to overcome its stale ways of thinking and sharpen its performance." (Harvard Business Review)
UX Myths
... "Build your product based on evidence, not false beliefs."
The business value of design
... "Companies that effectively incorporate good design have higher revenue growth and higher returns to shareholders."
(McKinsey & Company)
Interaction design is more than user flows and clicks
Diverse teams feel less comfortable and perform better
... "In numerous studies, diversity -- both inherent (e.g., race, gender) and acquired (experience, cultural background) -- is associated with business success."
(Harvard Business Review)
Why UX design is a strategic business tool
Why your org needs an innovation ecosystem
... "If leaders want to build a sustainable growth engine for the company, they need to create the right conditions for the best ideas to get picked up."
(Harvard Business Review)
Why diversity matters
... "A 2015 McKinsey report on 366 public companies found that those in the top quartile for ethnic and racial diversity in management were 35% more likely to have financial returns above their industry mean, and those in the top quartile for gender diversity were 15% more likely to have returns above the industry mean."
(McKinsey & Company)