About // Portfolio // UX Insights

Michelle Jackson-Blackwell


UX Content Designer. Certified UX Writer.

I design with words.
I simplify the complex.
I support the user journey.




Case Studies



Product Content Design

Case Study 1. Generative AI & Content Design: Designing 300+ content-led, interest-based "Experience Collections", assisted by gen AI prompt-engineering.


Case Study 2. 0-to-1 Content Design: Designing content for a new program from ideation and UX content strategy to product naming, content design, testing, & launch.


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UX Content-First Redesign

Redesigning an experience for education outreach. Designed a human-centered, content-first approach to functional + emotional content design (storytelling). Crafted the UX content strategy, voice & tone design, information architecture, and UI language.


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Content Design Craft Samples



Design Thinking / UX Writing Tasks


I created this document for content design & product design teams. To help with collaboration in pair design, this overview communicates how content design tasks map to design thinking (with a more detailed version to help with craft development for the content design team).







Product Design / Workflow


This workflow illustrates how content design fits into the product design process. Content designers work with product designers to understand requirements, ask questions, brainstorm, build consensus, influence design choices, and create solutions for complex customer journeys.








Content Guidelines / Style Guide


Maintaining a style guide is essential for communicating the content guidelines for in-product copy that creates a consistent experience with clear, concise, & human-centered UI language in brand voice and tone.




Content guidelines
(UX writing fundamentals)







Content guidelines
(Capitalization & punctuation)



Content guidelines
(Inclusivity)















Content guidelines
(Accessibility)







Content Design / Specifications


One way to show your thought process, creative exploration, and brainstorming in content critiques is a content breakdown document. It's normal to be nervous about showing your work, so I describe content critiques as an opportunity to get a shot of creative confidence and content POV from other content designers.







Content audit / Workshop


Getting the team together to do a content audit is a powerful way to identify areas to update, create, edit, or remove content in the end-to-end customer journey. This content design audit was conducted in FigJam.









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UX Research

Creating a journey map to address customer needs



Contextual micro-moments



Challenge: The Cox Media Group radio unit wanted to evolve digital aspects of the brand and connect with consumers needs.

Role: UX Information Architect


Responsible for: Creating a journey map for how consumers interact with the product, contextual micro-moments across platforms, pain points, and opportunities for innovation.

Process:

  • I conducted stakeholder interviews, documented the findings, and analyzed the research for actionable insights
  • I held brainstorming sessions with the UX team to review and discuss the research and data analysis, and discuss pain points, recommendations, and actionable insights
  • I worked with a visual designer on the journey map design, making sure the journey map outlined and identified opportunities to win brand loyalty with the user experience


Results: Full-size posters of the journey map shared with product managers. Radio stations featured journey map posters in their offices for business stakeholders.


                                   


Data analysis / Actionable insights:
I documented the research, data, & analysis used to create the journey map.





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