Michelle Jackson-Blackwell

About // Portfolio // UX Insights

Michelle Jackson-Blackwell

Content Designer. Certified UX Writer. Certified Usability Analyst. Interaction Designer.

I design with words.
I simplify the complex.
I love what I do.

Portfolio

Here you'll find product content design case studies, some of my content design craft examples, a UX research journey map of user needs, educational UI content for new programs, plus a few other writing samples.

As a UX writer & content designer, I partner with product and design teams to analyze UI flows based on user needs, business goals, customer pain points, user research, data analytics, & content design strategy.

My goal is to craft clear, concise, easy to understand, brand-specific UI language & user-centered interaction design, so that the customer journey is contextual, conversational, cohesive, simple & usable.

Case Studies

Gen AI & content design

A content-led design for 300+ personalized, interest-based product collections, assisted by Generative AI prompt writing, for platform growth & engagement

Case study: Content design at scale with Gen AI

0-to-1 content design & UX writing

Content design for a new program -- UX content strategy, brand voice & tone design, and UX writing -- from ideation through testing and launch

Case study: UX content strategy for a new program

UX content strategy + storytelling

Functional + emotional UI content, voice & tone design, information architecture, and UX writing. A human-centered approach to content design for an education outreach experience.

Case study: Content design and storytelling

Brand partnership in action

Brand-led conversational UX writing, micro-interactions, animation, & personalization of cancer info

Case Study:
Designing for emotion

Cancer info in your pocket

Responsive redesign for access to 10,000+ pages of content on mobile devices anywhere & everywhere

Case Study:
Content-first redesign

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UX Research

Creating a journey map to address customer needs

Contextual micro-moments

Challenge: The Cox Media Group radio unit wanted to evolve digital aspects of the brand and connect with consumers needs.
Role: UX Information Architect

Responsible for: Creating a journey map for how consumers interact with the product, contextual micro-moments across platforms, pain points, and opportunities for innovation.
Process:

I conducted stakeholder interviews, documented the findings, and analyzed the research for actionable insights
I held brainstorming sessions with the UX team to review and discuss the research and data analysis, and discuss pain points, recommendations, and actionable insights
I worked with a visual designer on the journey map design, making sure the journey map outlined and identified opportunities to win brand loyalty with the user experience

Results: Full-size posters of the journey map shared with product managers. Radio stations featured journey map posters in their offices for business stakeholders.

Data analysis / Actionable insights:
I documented the research, data, & analysis used to create the journey map.

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Content Design Craft

UX Writing Tasks / Design Thinking

I created this document to share with the content design & product design teams, to help with collaboration and communicate how UX writing and content design map to design thinking. I have a more detailed version to help with craft development for the content design team.

(High level task overview)

Content Design / Workflow

I enjoy cross-functional collaboration. Working together to understand requirements, ask questions, brainstorm, build consensus, influence design choices, and create solutions for complex customer journeys. Product content design is part of the digital product design process.

(End-to-end workflow)

Content Guidelines / Style Guides

Maintaining a style guide is essential for communicating the content guidelines for in-product copy that creates a consistent experience with clear, concise, & human-centered UI language in brand voice and tone.

Content guidelines
(UX writing fundamentals)

Content guidelines
(Capitalization & punctuation)

Content guidelines
(Inclusivity)

Content guidelines
(Accessibility)

Creative Exploration / Content Breakdown

One way to show your thought process and brainstorming in content critiques is a content breakdown document. It's normal to be nervous about showing your work, so I describe content critiques as an opportunity to get a shot of creative confidence from other UX writers.

Content design specifications

Content design workshop / Content audit

Getting the team together to do a comprehensive content design audit is a powerful way to identify areas to address, update, create, rewrite, or remove content in the end-to-end customer journey. This content design audit was conducted in FigJam.

Content team workshop

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New Programs

In-app UI content / Landing pages, FAQ info sheets

A few examples of content I worked on to clarify value propositions when launching new programs.

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Other Writing Samples

Blogging / SEO articles / Poetry

What's a writer with a UX in front? (Medium article)

5 suggestions for mindful eating that make sense (Blog article)

6 Ways to add mindfulness to your child's day (Blog article)

That's the thing about time (Poetry)

Quick guide to a vegan gluten-free lifestyle (SEO article)

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