Work // Content Design & Strategy
Case Studies
Project
Case study: Content design and strategy for an AI-assisted, personalized shopping experience
Case study: Content design, strategy, and execution for a sensitive topic
Case study: Content-first design and information architecture for a functional + emotional brand polish
Craft
Strategies that enhance the practice of content design
Samples
Examples of in-product education, growth/onboarding, conversational design, and other user flows
UX Research
Journey map: Contextual micro-moments in a user journey to address customer needs