Work // Content Design & Strategy

Case Studies

Project

Case study: Content design and strategy for an AI-assisted, personalized shopping experience

Project

Case study: Content design, strategy, and execution for a sensitive topic

Project

Case study: Content-first design and information architecture for a functional + emotional brand polish

Craft

Strategies that enhance the practice of content design

Samples

Examples of in-product education, growth/onboarding, conversational design, and other user flows

UX Research

Journey map: Contextual micro-moments in a user journey to address customer needs