Challenge:

The Cox Media Group radio unit needed to evolve digital aspects of the brand to connect with consumer needs.

Role: UX Information Architect

Responsible for:

UX research to create a journey map about how consumers interact with the product; identifying contextual micro-moments, pain points, and opportunities for innovation across platforms.

Process:

• I conducted stakeholder interviews & documented findings
• I analyzed research for actionable insights
• I held brainstorming sessions with the UX team to review and discuss feedback, pain points, & recommendations
• I worked with a visual designer to ensure the journey map visually outlined opportunities to win brand loyalty

Results / Data Analysis / Actionable Insights: